So the blog turned a year old last week, yay! I can honestly say that I am really proud with all the growth it has seen in such a short period of time, and I have learned a ton about navigating the social media world. Since I’m basically an expert now, I thought I would share a few tips for those of you who are thinking of starting your own blog, or if you are looking to spruce up your Instagram.
1. Build a Brand – Your blog shouldn’t just be you posing in pretty pictures, because everyone is doing that. If you had to describe your blog as a product, what makes it stand out against others? Take some time to understand why people are following you and what your followers want to see, then use this info to plan your posts. I will literally set up a poll on Instastories every once in a while so I can gain insight of what to post next.
2. Create a Colour Scheme – I never knew how important this was until the beginning of this year. One of my favourite bloggers, Sivan Ayla was generously critiquing Instagram pages to anyone who asked her to. She told me that I needed to stick to a more consistent colour theme and it was the best advice anyone has ever given me. I use apps such as Lightroom CC and VSCO “C” or “J” series to edit my photos and I use Unum to see what the finished photo looks like with rest of my feed before posting.
3. Don’t be that “Follow/Unfollow” Girl – Maybe this is more of a personal rant more so than it is advice, but PLEASE do not be that person who follows people and then immediately unfollows. Let me tell you, it is NOT strategic at all and I actually find that people who do this have less engagement. If you are asking if I check up on people who I followed back on a weekly basis, the answer is absolutely. I will 100% unfollow an account if I find out they did this, as I find it extremely rude. Rant over.
4. Be Real – One of the reasons I started posting on Instastories more often is because I noticed that people react really well to seeing what goes on in your life when you’re not posing in pictures. This goes back to my point on branding, and it really is about what makes your life interesting that makes you stand out. You don’t have to be constantly living a lavish, sought-after life to be entertaining, sometimes its those little everyday moments (or having Marc as a boyfriend – LOL) that your followers end up loving and reacting well to.
5. Post Often – But don’t just post just to post. You never want your feed to consist of the same shit all the time, people will notice and will likely unfollow you. I try to post almost everyday, but its not a reality unless I am having a super eventful week. If anything, post more often on Instastories and then post on your feed when you have a really good pic to share or a new post to announce.
Shop my pre-fall look here:
elleworeit.ca 
good article, thanks for sharing
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